The Key to Driving More Customers to Your Business

What does every business need to do every day?  Sell something!!  If you're not making money, it's not a business; it's a hobby.  But of course that's easy to say when you have customers flowing into your business non-stop, but how do you attract those customers in the first place?  Simple.  It's called target marketing.

Marketing involves so many aspects that it generally scares a lot of small business owners because it seems so completely overwhelming, not to mention expensive.  It definitely takes a lot of hard work and dedication to get it right (and even some of us marketers who have been doing this a long time, don't always get it 'right'), but it really is possible to drive more customers into your business without working 20 hour days for the rest of your life.

The key to driving more customers into your business is to know who your customer is.  You can't be everything to everybody, and frankly you don't want to be.  What business are you in?  Do have a retail clothing store?  Think about the niche markets that currently are untapped in your area.  Are you looking to attract the young (teen to early 20's) crowd or are you trying to attract the middle age women?  Make sure your product line and your entire company image reflect that image so that nobody is confused about who you are.  Don't even try to compete with the big guys because you'll wear yourself out and not see any reward for it.  Stay true to who you are and focus on your intended target market.  It'll make your life so much less stressful.